The Parish supports businesses as a key to the local economy, and recognises that in order for businesses to thrive and grow they must promote and advertise themselves.
However, there has been a trend for more A-boards over recent years, with these getting bigger and sometimes being placed in unsuitable locations.
This poses difficulties for pedestrians including pushchair users and people with disabilities.
We aim to strike a balance between allowing the important need for businesses to advertise, whilst protecting and enhancing the street environment for pedestrians. Therefore, the Parish has developed guidelines regarding A-boards.
A-boards Definition: The definition of A-boards includes all types of adverts, directional/information signs, and applies solely to boards placed on the highway; it does not apply to boards on private property.
Your application: In order to process the licence, you will need to apply at least 7 days in advance. Incorrect documentation can delay the process. An application does not automatically grant permission. Our Streets Inspector may attend the site to assess the footway, advise you of what is appropriate and guide you further.
Standard Conditions for Advertising Boards on the Public Highway:
1. Display boards shall be limited to a maximum size when displayed of 600mm (2ft) wide, 600mm (2ft) deep, and 1200 (4ft) high.
2. All boards should be sturdy and braced, to prevent them opening beyond the above-mentioned permissible depth, and maintained in good repair and decorative order.
3. An application covers one board only; multiple boards will require an application for each board, and will be considered on application.
4. Approval to display boards will not be given unless a minimum footpath width of 1.50m can be achieved between the board and the kerb edge.
5. Display boards will only be permitted tight against the frontage of the premises to be licensed. No boards will be allowed in remote locations, unless otherwise approved.
6. Boards must be removed from the public highway outside the permitted hours.
7. Consent to place boards on the public highway will be for a maximum period of 12 months and, in all cases, licences will expire on 31st December each year. It is the responsibility of the licence holder to re-apply to the Parish upon expiry of the licence.
8. Applicants must provide proof that they hold Public Liability Insurance cover to a minimum value of £2 million. A copy of the insurance and the licence fee of £66.32 must be sent in with each application.
9. Boards will not be permitted on the public highway without permission. Boards without permission will be deemed an obstruction under the Highways (Jersey) Law 1956 and may be removed with 7 days’ notice. Failure to obtain a permit may render the company liable to prosecution.
10. Under the Highways (Jersey) Law 1956, the Connétable may withdraw a licence by notice at any time at his discretion.
11. On receipt of the licence, the individual identification label should be placed on the board for identification and spot checks. All licences must be retained on site and must be produced when requested by the Connétable or an authorised officer of the Parish.
12. No display board should incorporate brand advertising, e.g. Rothmans, Kodak, Wall's Ice Cream, Benson & Hedges, Coca Cola etc. Display material to be directly relational to the retail outlet/business, i.e. menu details, car hire details etc. The Connétable has the right to ask for the immediate withdrawal or replacement of display boards, which advertise inappropriate material.
