What began over a century ago as a 'one-off' celebration to mark a royal coronation has since grown to become not only one of the largest floral carnivals in Europe but a piece of Jersey's history. In celebration of the Coronation of King Edward VII and Queen Alexandra, the Island of Jersey decided to stage a parade on 9th August 1902. The event was so successful that organisers decided to repeat it the following year - and so began a summer tradition which continues to this very day.
The floats are works of art, with designs a closely-guarded secret right up to the grand reveal on Battle Day itself. Islanders of all ages and from all backgrounds work tirelessly for months getting the floats ready - in St Helier's case preparing the dried flowers and hares tails to make intricate patterns and designs. This workload increases in the weeks leading up to the Parade, with warehouses and sheds around the Island a-buzz with Battle fever throughout the day and long into the night; in particular the eve of Battle sees many of the exhibitors working against the clock to finish their masterpiece on time before the float makes it way in the early hours of the morning to the Parade Arena.
When: Thursday 8th August
Where: Victoria Avenue
For more information please contact the Battle of Flowers office on 01534 730178 for enquiries, 01534 639000 for tickets, or email email@example.com.